“It’s difficult to know what will go viral. “I don’t know how much people are thinking about TikTok,” she says.
Tik tok music full#
“If you have an album full of shorter songs, people can play through the album more quickly, and your sales will go up.” It is difficult to know exactly which parts of a song might go viral on an app such as TikTok which, in turn, could tempt artists to adopt more repetitive song structures, but Ikirmawi warns against generalisations. “Songs are definitely shorter but it’s not just for TikTok, it’s for streaming,” she says. It is a sentiment shared by Sophia Ikirmawi, a London-based music publicist. “You want to hear them again you want to play them again.” “I think are a bit of a clever thing,” she says. I almost deleted it, but then I turned my phone back on and it had half a million views …” For Baser, it is unlikely that artists are specifically ditching bridges to appeal to the site’s users (“I won’t not put a bridge in because I’m like: ‘Oh, TikTok won’t like it.’ I love a bridge”), but rather that pop songs themselves are getting shorter, leading artists to be more concise. “I was really stressed about going to uni, and having no money,” she says. In modern music, most of it, you’re in a circular trap … You’re not getting that release.”īut is the bridge actually disappearing, and is TikTok – with its short, meme-heavy format – to blame? Twenty-year-old Caity Baser is a singer-songwriter from Southampton who started uploading her music to the social media app during lockdown, inspired by the likes of Kate Nash, Rizzle Kicks and her own dating dramas, and has since gone on to sign with EMI. For me, the bridge is therapy … the structure is therapy.
“The structure is slightly simpler now … it’s more minimalist,” he said. It is a trend that hasn’t gone unnoticed by those in the know, with none other than Sting calling out the seeming dearth of bridges in a 2021 interview with the music producer and YouTuber Rick Beato. On his heartstring-tugging single Forget Me, Lewis Capaldi offers a redo of the chorus, and even Taylor Swift – often acclaimed as the contemporary queen of the bridge by pop fans (and Time magazine), for tracks such as All Too Well and Cruel Summer – opted for a third verse on her No 1 single Anti-Hero, rather than going into full-on key-change mode.
Of all of the UK No 1 singles in 2022, only a handful have a definitive bridge – among them Kate Bush’s 1985 hit Running Up That Hill, which found viral success again thanks to Stranger Things. Bridge-free hits of recent years have included the country-inspired smash Old Town Road by Lil Nas X, Gayle’s pop-punk breakout single ABCDEFU, and Harry Styles’s Late Night Talking, whose muzak-y R&B sound largely loops for its three-minute running time. Where a big, barnstorming section – perhaps complete with an epic key change, a la Céline Dion’s My Heart Will Go On or, er, Avril Lavigne’s Sk8er Boi – may have once been de rigueur, these days you often just get another verse or a moody final chorus. The bridge – that part of the song where verse and chorus give way to an alternate section that ramps up the tension (or the fun) – is seemingly on the wane. Indeed, if you have listened to pop music at all in the past few years, you may have noticed that something is missing.
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